CTC Branding: A History

If you've browsed our website recently, you've probably noticed that CTC has a new logo.

In light of this re-branding I've put together a short history of the CTC logo.

Version 1



This version was created in Photoshop 7 on a dinky little DELL laptop in CTC's inaugural headquarters in 2004. The fonts used are Georgia and Haettenschwieler. The symbol used to personify the 'collision' was pulled from the ranks of PS 7's default shapes. It served us well, but it was put to rest by:

Version 2




While I did not play a part in the second incarnation of CTC's logo, I can assert that it came to be in an effort to more accurately reflect the ethos of the company. We're young. We're hip. Our logo most definitely does not include a stuffy serif font. We also opted, in good judgment, to lose the classy emboss effect.

And the most recent version




The most recent version of the CTC logo was also brought about by the need to more honestly reflect the ethos of the company. As we change so too should the logo. This version is typographically based invoking a sense of directness and simplicity. The font used is Alte Haas Grotesk and draws on the strength of sans serif fonts like ever-popular Helvetica, but is a bit rougher around the edges - literally. The tilt was intended to give the logo a sense of movement inherent in the name of our company. So that's pretty much it.

Please share your thoughts with us on our new logo in the comments.

Prodigy?

I normally try to keep my random posts theatre related but I'm gonna go on an arts-related tangent to bring you this clip of a 3 year old finger artist.



This kid is sick with his phalanges! At age three I was still in diapers (which I explained to my friends by letting them know that "God made me to wear diapers until I was three and he made you not to wear diapers when you are three.") and this kid is producing brilliant TMNT portraiture!

I understand that most humans aren't showing any signs of brilliance by the age of three, in fact, most of us will never exhibit any Howser-like propensity toward accelerated learning. Still, it makes me wonder where a gift like this comes from. Did this kid just wake up one day with this great ability, was he born this way, was he taught to paint? Or is he some kind of mutant, the next shift in human evolution, one step away from walking though walls or cell regeneration? Whatever the case, he's special and I'm jealous.

...so maybe I was four when I stopped wearing diapers, so what!! I also spent many hours wholeheartedly trying to wrap my little brain around concepts of telekinesis, levitation and teleportation, I didn't have many any triumphs with those experiments, but it never hurts to try.

Enjoy your non-genetically-enlightened day!