CTC Branding: A History

If you've browsed our website recently, you've probably noticed that CTC has a new logo.

In light of this re-branding I've put together a short history of the CTC logo.

Version 1



This version was created in Photoshop 7 on a dinky little DELL laptop in CTC's inaugural headquarters in 2004. The fonts used are Georgia and Haettenschwieler. The symbol used to personify the 'collision' was pulled from the ranks of PS 7's default shapes. It served us well, but it was put to rest by:

Version 2




While I did not play a part in the second incarnation of CTC's logo, I can assert that it came to be in an effort to more accurately reflect the ethos of the company. We're young. We're hip. Our logo most definitely does not include a stuffy serif font. We also opted, in good judgment, to lose the classy emboss effect.

And the most recent version




The most recent version of the CTC logo was also brought about by the need to more honestly reflect the ethos of the company. As we change so too should the logo. This version is typographically based invoking a sense of directness and simplicity. The font used is Alte Haas Grotesk and draws on the strength of sans serif fonts like ever-popular Helvetica, but is a bit rougher around the edges - literally. The tilt was intended to give the logo a sense of movement inherent in the name of our company. So that's pretty much it.

Please share your thoughts with us on our new logo in the comments.